INTRODUCTION
History
COMPANY TODAY
MAJOR PRODUCTS
MARKETING STRATEGY
AFFILIATED COMPANIES

 

COMPARISON IN PERFORMANCE

Exporting Business: Asia - 22%

  • Europe - 21%
  • Middle East - 13%
  • North America - 25%
  • South America - 16%
  • Other - 3%.
MAJOR PRODUCTS OF BUSINESS
  • Ink Jet Refills
  • Ink Jet Transparency Film
  • Ink Jet Cartridge
  • Ink Jet Specialty Paper
  • Correction Pens
MARKETING STRATEGY

Major Marketing Segmentation

  • Computer sales channel
  • Office supplies
  • Back to school items
  • Premiums

Marketing Mix (4Ps):

Product: Omni's production philosophy is geared towards research & innovation. The Research and Development department in our headquarters therefore continually develops new projects and products.

Price: We provide a flexible pricing policy to our customers according to order quantity: almost certainly, the higher the order quantity, the better the price.

Promotion: Omni promotes products by exhibiting at big fairs, such as the Computex Taipei, The Comdex Fall, Cebit, the SHOPA Show, the Frankfurt Premiere, Taipei Giftionery Show etc. Also, we demonstrate our products in popular monthly magazines.

Place: We mainly sell our products through agents, to 70 countries worldwide.

 


OFFICE ADDRESS
4F, NO. 139, SUNG CHANG RD.
TAIPEI 10429 TAIWAN, R. O. C.
TEL : 886-2-25065515
FAX : 886-2-25072563
E-mai : omni@omni.com.tw